Brand Strategy
Design Innovation
Integrated Marketing
Visual Storytelling
Events/Experiences
Progressive Growth and Impact at Powerhouse Employers
Cross-Industry Creative Collaboration and Strategic Engagement
Future-Forward Education and Continuous Evolution
Where global fluency meets local instinct,
Where strategy fuels creative action,
Where design transforms business.
I see around corners—
Moving fluidly between disciplines,
Bridging industries, technology, and culture,
Anticipating shifts and uncovering opportunities.
I connect the dots to create impact—
The precision of brand strategy,
The poetry of visual storytelling,
The rhythm of cultural change.
From workshop to boardroom,
I lead with collaboration—
Helping brands evolve, expand, and engage.
Sharpening focus, strengthening voice, shaping what’s next.
Think of me as your creative catalyst—
Your design strategist—turning challenges into innovation.
Your strategic storyteller—bringing clarity to complexity.
Your vision accelerator—driving bold ideas forward.
Let’s build something extraordinary.
→ What I bring to the table
High-level vision, strategic execution, creative leadership, interdisciplinary collaboration to drive innovation and impact.
Visual Storytelling
Narrative-driven design, translating complex strategy and data into clear, compelling brand story and communications.
Human-centered strategic design frameworks, processes, and methods—surface insights, unlock opportunities, unleash innovation, accelerate growth.
Strategic Planning
Trend forecasting, foresight frameworks, speculative design, horizon scanning, scenario planning, decision-making models, risk analysis.
—Creative
Identity, visual systems, voice, content, campaigns, editorial, collateral, packaging, guides, environments.
—Strategy
Brand story, architecture, naming, extensions, CX, employee brand.
—Leadership
Culture & collaboration across internal/external teams, partners, and agencies. Process design, audits, briefs, pitches, testing, stakeholder alignment. Brand stewardship & evolution.
Integrating brand & content strategies, CRM, loyalty programs, partnerships, sponsorships, collaborations, influencers, omnichannel.
Events & Experiences
Design, planning, production of events & experiences, large & small—cultural, brand, corporate, academic, press, civic—conferences, award shows, fan activations, art/film festivals, public programs, pop-ups.
→ Specialized expertise
Parsons-trained DT practitioner with years of applied experience across industries, driving strategic solutions via processes/methods spanning research, synthesis, ideation, prototyping, and intervention.
double diamond, business model canvas, value proposition, service blueprints
Workshop Facilitation
design/lead tailored workshops for interdisciplinary teams
Research & Insights
ethnographics, contextual inquiry, personas; stakeholder, empathy, and journey maps
Synthesis & Discovery
affinity diagramming, problem-finding, ideation, iterative prototyping, co-creation, sprints, lean UX
Activation & Scaling intervention, integration, future-ready playbook/models/tools
Service Design
Subset of DT crafting seamless, immersive, user-centered experiences across physical/digital journeys, touchpoints, and environments. Integrating storytelling, behavioral psychology, and systems thinking to create high-impact service innovations and brand activations.
Beyond execution—embedding design methodologies into orgs to drive innovation, foster creative collaboration, and align culture with business strategy.
→ Where I’m plugged in
Immersed in the business of content—where legacy IP-driven, top-down distribution meets bottom-up ecosystems fueled by streaming, social platforms, and creator economies. Examining how brands adapt, unlock new models of engagement.
The intersection of Hollywood, fashion, sports, music, hospitality, retail, journalism, lifestyle, and the arts—how they merge, influence, and evolve alongside tech, media, and culture to spark game-changing partnerships, extensions, and experiences.
Convergence of social behaviors, cultural shifts, and industry transformations—how consumers, fans, and audiences navigate and engage with entertainment, brands, and media. Understanding how audiences form, fragment, and evolve.
Tracking trends in generative AI, streaming, AR, metaverse, Web3—the economics, industry impacts, business opportunities, and consumer experiences. Decoding the tech-society interplay to refine brand strategy, engagement, and innovation.
→ What’s next (sample focus areas)
Systematic approach to integrating AI across the DT ecosystem to enhance human-led processes and drive superior business results.
Rapid research, rich insights, pattern recognition, expansive ideation, adaptive prototyping, rigorous scenario testing.
Helping teams uncover blind spots and biases, anticipate stakeholder needs, validate solutions holistically, and optimize for real-world impact.
Shifts in content consumption, digital behaviors, and sports culture are reshaping fandom, formats, and experiences—unlocking new business models and strategic opportunities for leagues, teams, athletes, venues, partners, creators, and platforms.
Exploring how data-driven segmentation, multimodal narrative ecosystem, and platform-adaptive content strategies can make important information—from newsrooms, organizations, representatives, corporate leaders—more accessible, engaging, and actionable across fragmented society.