Creative Direction
Brand Strategy
Design Innovation
Integrated Marketing
Visual Storytelling
Event/Experience



Progressive Growth and Impact at Powerhouse Employers


Cross-Industry Creative Collaboration and Strategic Engagement


Future-Forward Education and Continuous Evolution





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    I thrive at the intersections—
         Where global fluency meets local instinct,
             Where strategy fuels creative action,
                 Where design transforms business.

    I see around corners—
         Moving fluidly between disciplines,
             Bridging industries, technology, and culture,
       Anticipating shifts and uncovering opportunities.

    I connect the dots to create impact—
        The precision of brand strategy,
                The poetry of visual storytelling,
                           The rhythm of cultural change.

       From workshop to boardroom,
    I lead with collaboration—
              Helping brands evolve, expand, and engage.
       Sharpening focus, strengthening voice, shaping what’s next.

    Think of me as your creative catalyst—
       Your design strategist—turning challenges into innovation.
           Your strategic storyteller—bringing clarity to complexity.
               Your vision accelerator—driving bold ideas forward.

    Let’s build something extraordinary.









    Strengths & Skills


    → What I bring to the table


     Creative Direction High-level vision, strategic execution, creative leadership, interdisciplinary collaboration to drive innovation and impact.

    Visual StorytellingNarrative-driven design, translating complex strategy and data into clear, compelling brand story and communications.

    Design Thinking

    Human-centered strategic design frameworks, processes, and methods—surface insights, unlock opportunities, unleash innovation, accelerate growth.
    Strategic PlanningTrend forecasting, foresight frameworks, speculative design, horizon scanning, scenario planning, decision-making models, risk analysis
    Brand Development

    Creative: Identity, visual systems, voice, content, campaigns, editorial, collateral, packaging, guides, environments

    Strategy    : Brand story, architecture, naming, extensions, CX, employee brand

    Leadership:     Culture & collaboration across internal/external teams, partners, and agencies. Process design, audits, briefs, pitches, testing, stakeholder alignment. Brand stewardship & evolution

    Marketing Strategy Integrating brand & content strategies, CRM, loyalty programs, partnerships, sponsorships, collaborations, influencers, omnichannel

    Events/ExperiencesDesign, planning, production of events & experiences, large & small—cultural, brand, corporate, academic, press, civic—conferences, award shows, fan activations, art/film festivals, public programs, pop-ups



    Design Thinking


    → Specialized expertise


         Strategic Design InnovationParsons-trained DT practicioner with years of applied experience across industries, driving strategic solutions via processes/methods spanning research, synthesis, ideation, prototyping, and intervention

     Strategic Frameworks: double diamond, business model canvas, value proposition, service blueprints

    Workshop Facilitation: design/lead tailored workshops for interdisciplinary teams

    Research & Insights: ethnographic research, contextual inquiry, personas; stakeholder, empathy, and journey maps

    Synthesis & Discovery: affinity diagramming, problem-finding, ideation, iterative prototyping, co-creation (incl. sprints, lean UX)

    Activation & Scaling: intervention, integration, future-ready playbook/models/tools
    Experience/Service DesignSubset of DT crafting seamless, immersive, user-centered experiences across physical/digital journeys, touchpoints, and environments. Integrating storytelling, behavioral psychology, and systems thinking to create high-impact service innovations and brand activations.

    Business Impact Beyond execution—embedding design methodologies into orgs to drive innovation, foster creative collaboration, and align culture with business strategy.



    Contexts & Forces


    → Where I’m plugged in


     Entertainment & Media EvolutionImmersed in the business of content—where legacy IP-driven, top-down distribution meets bottom-up ecosystems fueled by streaming, social platforms, and creator economies. Examining how brands adapt, unlock new models of engagement.

    Converging Culture IndustriesThe intersection of Hollywood, fashion, sports, music, hospitality, retail, journalism, lifestyle, and the arts—how they merge, influence, and evolve alongside tech, media, and culture to spark game-changing partnerships, extensions, and experiences.

    Audience & Market DynamicsThe intersection of social behaviors, cultural shifts, and industry transformations—how consumers, fans, and audiences navigate and engage with entertainment, brands, and media. Understanding how audiences form, fragment, and evolve.

    Emerging Tech ImpactsTracking trends in generative AI, AR, metaverse, streaming, Web3—economics, industry impacts, business opportunities, and consumer experiences. Decoding the tech-society interplay to refine brand strategy, engagement, and innovation.

    Current Explorations


    → What’s next—sample focus areas

    AI x Design Thinking Playbook
     Systematic approach to integrating AI across the DT ecosystem to enhance human-led processes and drive superior business results. Rapid research, rich insights, pattern recognition, expansive ideation, adaptive prototyping, rigorous scenario testing. Helping teams uncover blind spots and biases, anticipate stakeholder needs, validate solutions holistically, and optimize for real-world impact.

    New Frontiers in Sports Media Culture
    Shifts in content consumption, digital behaviors, and sports culture are reshaping fandom, formats, and experiences—unlocking new business models and strategic opportunities for leagues, teams, athletes, venues, partners, creators, and platforms.

    Immersive Commerce 
    Where storytelling meets shopping: AI, XR, metaverse, and immersive experiences blurring lines and reshaping digital/physical commerce.

    Strategic Brand Storytelling 
     How data-driven segmentation, multimodal storytelling, and platform-adaptive content strategies can make important information—from newsrooms, organizations, representatives, corporate leaders—more accessible, engaging, and actionable across frargmented society.