Creative Direction
Brand Strategy
Design Innovation
Integrated Marketing
Visual Storytelling
Events/Experiences
Progressive Growth and Impact at Powerhouse Employers
Cross-Industry Creative Collaboration and Strategic Engagement
Future-Forward Education and Continuous Evolution
Where global fluency meets local instinct,
Where strategy fuels creative action,
Where design transforms business.
Moving fluidly between disciplines,
Bridging industries, technology, and culture,
Anticipating shifts and uncovering opportunities.
The precision of brand strategy,
The poetry of visual storytelling,
The rhythm of cultural change.
I lead with collaboration—
Helping brands evolve, expand, and engage.
Sharpening focus, strengthening voice, shaping what’s next.
Your design strategist—turning challenges into innovation.
Your strategic storyteller—bringing clarity to complexity.
Your vision accelerator—driving bold ideas forward.
Strengths & Skills
→ What I bring to the table
Direction
High-level vision, strategic execution, creative leadership, interdisciplinary collaboration to drive innovation and impact.
Design
Thinking
Strategic design frameworks, processes, and methods—surface insights, unlock opportunities, unleash innovation, and accelerate growth.
Strategic Planning
Trend forecasting, foresight frameworks, speculative design, horizon scanning, scenario planning, decision-making models, risk analysis.
—Creative
Identity, visual systems, voice, content, campaigns, editorial, collateral, packaging, guides, environments.
—Strategy
Story, architecture, naming, extensions, CX, employee brand.
—Leadership
Culture & collaboration across int./ext. teams, partners, agencies. Process design, audits, briefs, pitches, testing, stakeholder alignment. Brand stewardship & evolution.
Visual Storytelling
Narrative-driven design, translating complex strategy and data into clear, compelling brand story and comms.
Integrated strategies, partners, sponsors, collabs, earned media, influencers, CRM, loyalty programs, omnichannel, brand content.
Events & Experiences
Design, planning, production—cultural, brand, corporate, academic, press, civic—incl. conferences, award shows, fan activations, art/film festivals, public programs, pop-ups.
Design Thinking
→ Specialized expertise
Design
Parsons-trained DT practicioner with years of applied experience across industries, driving strategic solutions via processes/methods spanning research, synthesis, ideation, prototyping, and intervention.
double diamond, business model canvas, value proposition, service blueprints
Workshop Facilitation
design/lead tailored workshops for interdisciplinary teams
Research & Insights
ethnographic research, contextual inquiry, personas; stakeholder, empathy, journey maps
Synthesis & Discovery
affinity diagramming, problem-finding, ideation, iterative prototyping, co-creation, sprints, lean UX
Activation & Scaling intervention, integration, future-ready playbook, models, tools
Subset of DT crafting seamless, immersive, user-centered experiences across physical/digital journeys, touchpoints, and environments. Integrating storytelling, behavioral psychology, and systems thinking to create high-impact service innovations and brand activations.
Biz Integration & Innovation
Beyond execution—embedding DT into orgs to drive innovation, foster collaboration, and align culture with strategy.
Contexts & Forces
→ Where I’m plugged in
Immersed in the business of content—where legacy IP-driven, top-down distribution meets bottom-up ecosystems fueled by streaming, social platforms, and creator economies. Examining how brands adapt, unlock new models of engagement.
How fans, consumers, and audiences form, fragment, and evolve; navigate and engage with brands, media, and entertainment.
Converging Culture Industries
Intersection of Hollywood, fashion, sports, music, retail, hospitality, journalism, lifestyle, the arts—how they merge, influence, and evolve alongside tech, media, and culture to spark partnerships, extensions, and experiences.
Tracking trends in genAI, streaming, AR, metaverse, Web3—the economics, industry impacts, biz opportunities, consumer experiences. Decoding the tech-society interplay to refine brand strategy, engagement, and innovation.
Current Explorations
→ What’s next (sample focus areas)
Systematic approach to integrating AI across the DT ecosystem to enhance human-led processes and drive superior business results.
Rapid research, rich insights, pattern recognition, expansive ideation, adaptive prototyping, rigorous scenario testing.
Helping teams uncover blind spots and biases, anticipate stakeholder needs, validate solutions holistically, and optimize for real-world impact.
Shifts in content consumption, digital behaviors, and sports culture are reshaping fandom, formats, and experiences—unlocking new models and opportunities for leagues, teams, athletes, venues, partners, creators, and platforms.
Exploring how data-driven segmentation, multimodal narrative ecosystem, and platform-adaptive content strategies can make important information—from newsrooms, organizations, government, reps, corporate leaders—more accessible, engaging, and actionable across fragmented society.