High-level vision, strategic execution, creative leadership, and interdisciplinary collaboration—from early concept through launch.
Experiential Marketing
Strategy, creative development, planning, and production across brand activations, fan experiences, live events, festivals, hospitality, press events, and public programs—with physical, social, and digital touchpoints.
Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.
Integrated Marketing Strategy
Connecting brand and content strategy across campaigns, CRM, loyalty, partnerships, sponsorships, social, digital, and omnichannel experiences.
Moving complex initiatives from concept through execution—aligning internal teams, agencies, vendors, partners, timelines, budgets, staffing, and live operations.
Visual Storytelling
Narrative-driven design—translating complex strategy and data into clear, compelling communications, including investor materials and executive presentations.
Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.
Design Strategy
Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.
Parsons-trained practitioner applying research, synthesis, systems thinking, ideation, and prototyping to complex brand and business challenges.
Designing and leading tailored sessions for cross-functional teams
Design Research
Cultural research, contextual inquiry, stakeholder engagement, journey mapping, trend analysis, and opportunity framing.
Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.
Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.
The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.
Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.
Brand activations, festivals, corporate events, conferences, press events, and public programs—where storytelling becomes tangible, participatory, and shareable.
Moving across entertainment, hospitality, fashion, sports, music, technology, finance, publishing, food, retail, civic life, and the arts—tracking cultural signals, connecting ideas across sectors, and translating audience shifts into relevant opportunities.