Strengths & Skills

Creative
Direction
High-level vision, strategic execution, creative leadership, interdisciplinary collaboration.
Experiential Marketing

Strategy, creative development, planning, and production across brand activations, fan experiences, live events, festivals, hospitality, press events, and public programs—with physical, social, and digital touchpoints.

Brand Strategy
& Development

Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.
Integrated Marketing
Strategy

Connecting brand and content strategy across campaigns, CRM, loyalty, partnerships, sponsorships, social, digital, and omnichannel experiences.

Program & Production Leadership

Moving complex initiatives from concept through execution—aligning internal teams, agencies, vendors, partners, timelines, budgets, staffing, and live operations.
Visual
Storytelling
Narrative-driven design—translating complex strategy and data into clear, compelling communications, incl. investor materials and executive presentations.

Trends &
Insights
Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.
Design
Strategy
Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.

Design Thinking

Strategic Design Innovation

Parsons-trained practitioner with applied experience in design processes and methods— research, synthesis, ideation, prototyping, and implementation.

Workshop Facilitation

Designing and leading tailored sessions for cross-functional teams

Design Research
Cultural research, contextual inquiry, stakeholder engagement, journey mapping, trend analysis, and opportunity framing.

Experience & Service Design

Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.

Systems
at Scale
Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.

Worlds

Media &
Entertainment
The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.

Luxury, Fashion
& Hospitality

Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.

Experiences & Live Events
Brand activations, festivals, corporate events, conferences, press events, and public programs—where storytelling becomes tangible, participatory, and shareable.

Cultural
Fluency

Moving across entertainment, hospitality, fashion, sports, music, technology, finance, publishing, food, retail, civic life, and the arts—tracking cultural signals, connecting ideas across sectors, and translating audience shifts into relevant opportunities.