Strengths & Skills

Creative Direction

High-level vision, strategic execution, creative leadership, interdisciplinary collaboration.

Visual Storytelling

Narrative-driven design—translating complex strategy and data into clear, compelling communications, including investor materials and executive presentations.

Design Strategy

Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.

Trends & Insights

Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.

Brand Strategy & Development

Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.

Marketing Strategy

Integrating brand and content strategies, CRM, loyalty, partnerships, sponsorships, omnichannel.

Events & Activations

Design, planning, and production—corporate events, conferences, activations, festivals, press events, public programs.

Design Thinking

Strategic Design Innovation

Parsons-trained practitioner with applied experience in design processes and methods— research, synthesis, ideation, prototyping, and intervention.

Frameworks
Double diamond, business model canvas, value proposition, service blueprints
Workshop Facilitation
Designing and leading tailored sessions for cross-functional teams
Research & Insights
Ethnography, personas, contextual inquiry, stakeholder & journey mapping
Synthesis & Discovery
Affinity diagramming, problem framing, ideation, co-creation, prototyping, testing
Activation Implementation, integration, launch

Experience & Service Design

Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.

Systems at Scale

Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.

Worlds

Media & Entertainment

The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.

Luxury, Fashion & Hospitality

Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.

Cultural Fluency

Moving fluidly between worlds—broadcast, film, hotels, sports, music, fashion, festivals, tech, finance, publishing, F&B, retail, civic, the arts—bringing cross-pollination into design strategy and creative problem-solving.

Emerging Tech

Tracking AI, gaming, XR, and Web3—the business opportunities, industry impacts, and consumer behavior.