I’m a creative strategist and communications designer, helping organizations clarify their message and make it resonate. I've worked agency-side and in-house, with startups and legacy brands, in both luxury and mass markets—connecting dots, designing solutions, and moving ideas forward.


Experience


Collaboration

Learning





Strengths & Skills


Creative
Direction

High-level vision, strategic execution, creative leadership, interdisciplinary collaboration.

Visual
Storytelling

Narrative-driven design—translating complex strategy and data into clear, compelling communications, incl. investor materials and executive presentations.

Design 
Strategy

Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.

Trends & 
Insights

Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.
Brand Strategy 
& Development

Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.
Marketing 
Strategy

Integrating brand and content strategies, CRM, loyalty, partnerships, sponsorships, omnichannel.

Events & 
Activations

Design, planning, and production—corp events, conferences, activations, festivals, press events, public programs.



Design Thinking



Strategic Design Innovation

Parsons-trained practitioner with applied experience in design processes and methods— research, synthesis, ideation, prototyping, and implementation.

Core capabilities:
—Frameworks
—Process Design
—Design Research
—Insights
& Synthesis
—Mapping
—Ideation
—Workshops
—Prototyping
—Activation
Experience & Service Design

Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.

Systems 
at Scale

Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.


 Worlds


Media & 
Entertainment

The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.

Luxury, Fashion 
& Hospitality

Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.


Cultural 
Fluency

Moving fluidly between worlds—broadcast, film, hotels, sports, music, fashion, festivals, tech, finance, publishing, F&B, retail, civic, the arts—bringing cross-pollination into design strategy and creative problem-solving.
Emerging 
Tech

Tracking AI, gaming, XR, and Web3—the business opportunities, industry impacts, and consumer behavior.