Strengths & Skills

Creative
Direction
High-level vision, strategic execution, creative leadership, interdisciplinary collaboration.
Visual
Storytelling
Narrative-driven design—translating complex strategy and data into clear, compelling communications, incl. investor materials and executive presentations.

Design
Strategy
Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.
Trends &
Insights
Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.

Brand Strategy
& Development
Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.

Marketing
Strategy
Integrating brand and content strategies, CRM, loyalty, partnerships, sponsorships, omnichannel.

Events &
Activations
Design, planning, and production—corp events, conferences, activations, festivals, press events, public programs.

Design Thinking

Strategic Design Innovation

Parsons-trained practitioner with applied experience in design processes and methods— research, synthesis, ideation, prototyping, and implementation.

Core capabilities:
—Frameworks
—Process Design
—Design Research
—Insights & Synthesis
—Mapping
—Ideation
—Workshops
—Prototyping
—Activation

Experience & Service Design

Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.

Systems
at Scale
Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.

Worlds

Media &
Entertainment
The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.

Luxury, Fashion
& Hospitality

Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.

Cultural
Fluency

Moving fluidly between worlds—broadcast, film, hotels, sports, music, fashion, festivals, tech, finance, publishing, F&B, retail, civic, the arts—bringing cross-pollination into design strategy and creative problem-solving.

Emerging
Tech

Tracking AI, gaming, XR, and Web3—the business opportunities, industry impacts, and consumer behavior.