Direction
High-level vision, strategic execution, creative leadership, interdisciplinary collaboration.
Experiential Marketing
Strategy, creative development, planning, and production across brand activations, fan experiences, live events, festivals, hospitality, press events, and public programs—with physical, social, and digital touchpoints.
& Development
Identity, visual systems, voice, content, campaigns, collateral, environments. Brand story, architecture, naming, extensions, and customer experience. Collaboration across internal teams, partners, and agencies.
Integrated Marketing
Strategy
Connecting brand and content strategy across campaigns, CRM, loyalty, partnerships, sponsorships, social, digital, and omnichannel experiences.
Moving complex initiatives from concept through execution—aligning internal teams, agencies, vendors, partners, timelines, budgets, staffing, and live operations.
Visual
Storytelling
Narrative-driven design—translating complex strategy and data into clear, compelling communications, incl. investor materials and executive presentations.
Insights
Tracking cultural shifts and market signals—trend forecasting, scenario planning, and strategic foresight.
Design
Strategy
Aligning design decisions with business goals through research, systems thinking, and creative problem-solving.
Parsons-trained practitioner with applied experience in design processes and methods— research, synthesis, ideation, prototyping, and implementation.
Designing and leading tailored sessions for cross-functional teams
Design Research
Cultural research, contextual inquiry, stakeholder engagement, journey mapping, trend analysis, and opportunity framing.
Crafting user-centered experiences across physical and digital environments—integrating storytelling, behavioral psychology, and systems thinking.
at Scale
Building frameworks, templates, and playbooks that embed design methods into how teams work—so solutions stick and scale across organizations.
Entertainment
The business of content—where legacy brands meet streaming platforms, creator economies, and evolving audience dynamics.
& Hospitality
Brand worlds where experience, craft, and storytelling converge—and consistency across touchpoints matters.
Brand activations, festivals, corporate events, conferences, press events, and public programs—where storytelling becomes tangible, participatory, and shareable.
Fluency
Moving across entertainment, hospitality, fashion, sports, music, technology, finance, publishing, food, retail, civic life, and the arts—tracking cultural signals, connecting ideas across sectors, and translating audience shifts into relevant opportunities.